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The 3 Most Important Social Media Success Factors for Small Businesses

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Posting Frequency

Having content to post on your social media is the most important part of having social media. If you aren’t telling your story all of the time, people may forget about you. Make sure you are “touching” your audience with your product or service.

Posting Times

Your specific audience gets online and engages at different times of the day. If you end up only posting 1 time at 3:00 AM on Tuesday, you will have less reach than if you post right when all of your customers are on the toilet or scrolling their favorite social platform.

Call to Action

Randomly posting good pictures and telling a story is almost meaningless if you aren’t getting your audience to engage with you. Engagement is the most important metric of social media and you will want your audience and customers to interact with you! Do you want your customers to call you? Add your phone number in your content. Do you want your customers to email you? Add a contact box.

Oh look, just like this one right here:

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Randi Bagley

Randi is a local internet leads guru. She generally wants to help her clients get more customers and grow their business with leads from the internet.